North Star: Toronto's J Mitch Illuminates the Grind in the "Flashing Lights" Video
The North is officially on notice. Toronto native J Mitch has unveiled the official music video for his track, “Flashing Lights,” and it's a visual journey that perfectly captures the complex rush of ambition. For an artist who views music as a form of alchemy, turning hardship into something beautiful, this video is a statement on the power of transformation.
J Mitch stands out in the crowded scene for his ability to effortlessly blend melodic expression with a confident, hard-hitting delivery. Inspired by the genre-blending spirit of artists like Drake, Shordie Shordie, Joony, and A Boogie Wit da Hoodie, J Mitch channels that creative fire into tracks that are both introspective and infectiously energetic.
"Flashing Lights" is a prime example of this unique balance. J Mitch glides over the smooth production with a melodic, punchy precision, detailing the late-night pursuit of success and recognition. It’s an anthem for anyone who understands the grind required to chase the light:
"We gon’ be alright what’s the issue? Had to go through all those nights like it’s winter."
More than just a catchy track, “Flashing Lights” serves as a personal manifesto. J Mitch views his music as a necessary process—bringing order to chaos and translating raw, lived-in emotion into rhythm and clarity.
The visual component of “Flashing Lights” captures this tension perfectly. It shows the artist navigating the high-stakes world he’s fighting to conquer, reflecting on his journey while staying laser-focused on the future. His commitment is crystal clear in every frame, echoing the conviction of the lyrics:
"Trust in myself, put my trust in God, faith and preparation what you need to beat the odds.”
For J Mitch, creation is about planting a vision that lasts. This video is another step in his journey from humble beginnings and reflection to undeniable recognition.
Watch the official music video for “Flashing Lights” below and witness J Mitch turn his ambition into something enduring.
Follow J Mitch: @jximitch